Sifarma manages numerous brands, both proprietary brands as well as those for distribution.
In 1990 the company distributing the Pier Augè brand and in 1995 added Decléor (the distribution agreement ended in February 2015), a brand that is part of the multinational firm, L’Oréal. Since 2004, the Spanish group Puig has entrusted the distribution of Payot to Sifarma, while in 2009 it signed a licensing agreement for the cosmetic line Marbert. The latest arrival, in January 2014, was OPI, an American brand that is part of Coty, a leader in nail and hand care.
After acquiring Canova in 1998, Sifarma further extended its portfolio of own brands with the acquisition of Dermatrophine in 1999 and Pergam in 2005.
In June 2015, thanks to the expertise gained with the Canova laboratories, it launched the new line Dermatrophine Pro, dedicated to the professional beauty channel.
CLEANING & HYGIENIZING
An extremely effective antiseptic product;
CLEANING & HYGIENIZING HAND GEL ensures accurate cleaning of the hands with balanced and effective formula. It eliminates bacteria and germs without drying out the skin. It doesn’t need to rinse.
Way of use: put a sufficient amount of product on your hands and rub until completely dry. No-rinse.
SELECTIVE COSMETICS
Beauty in action since 1927.
Payot is a French brand, synonymous with elegance, excellence, and prestige, founded in the 1920s by Nadia Payot, one of the first female doctors to deal in beauty and cosmetics. Even today, Dr. Nadia’s experience continues to live through Payot products, whose performance and effectiveness is determined by a synergy between technology and natural elements. Furthermore, numerous patents of active ingredients have been filed. Present in 150 countries around the world, the company offers face, body, and sun products as well as products specifically dedicated to professional treatments.
For 70 years the Marbert brand has been synonymous with skincare excellence.
The exceptional competence and expertise in the development of the products and their high quality are combined with an excellent price-quality ratio; Marbert, therefore, represents daily luxury that is accessible to all. All of their products are rigorously Made in Germany, hypoallergenic and eco-friendly.
40 years of history, reliability, and safety in the service of beauty.
Designed to give value to the professionalism of beauty centers, it is the result of xx years of activity in the aesthetic and dermatological sector. The heart of the brand are three pillars:
– The expertise of the Canova laboratories in terms of effectiveness, quality, research and innovation
– The awareness of the Dermatrophine brand with 40 years of history, reliability and safety behind it
– A dedicated and competent sales organization covering the national territory
COSMETIC DERMATOLOGY
Science and passion for medicine.
The dermo-cosmetic line Canova, part of Sifarma, was founded in 1994 with a strong identity rooted in specialist products used in dermatology and aesthetic medicine.
CANOVA includes two kinds of products:
– Products for outpatient use, strictly reserved for dermatologists, plastic surgeons, and aesthetic physicians.
– Products for home use, distributed via pharmacies, and its promotion is exclusively through medical-scientific information to specialist doctors.
PROFESSIONAL NAIL CARE
The leading brand in nail and hand care.
As the world leader in professional nail care OPI, a brand owned by Coty, is committed to providing high-quality products and services with a focus on safety and innovation. Known for their legendary formulation, trendy colors, and iconic names, OPI Nail Lacquers and gel Color have a rich, long-lasting, and chipping-resistant texture. All factors that offer affordable luxury for all consumers. Currently, OPI is
available in over 100 countries with a full line of professional items including treatment products, creams and lotions, professional manicure/pedicure products, files, and build-up systems (acrylic and gel)
PARFUMS
Enrico Coveri was a true fashion star.
His vitality and its energy are an essential and unforgettable part of the free spirit and carefreeness of the 80s. His innovative style strongly focuses on elements that will remain the cornerstones of Enrico Coveri’s fashion: Color, Prints and Paillettes. The latter, until then used exclusively in theaters, became his «signature piece».
This sense of style, color, joy and irony, core values of the Coveri Maison, also characterize Enrico Coveri’s fragrances.
Frankie Garage is a continuously evolving lifestyle brand inspired by sport, dynamic life, and street art.
Created in 2005, Frankie Garage is a smart casual & sportswear brand: a cool logo, cheerful colors, and a vintage touch are the specific features of this young brand. Today Frankie Garage enters the beauty category with a fragrance line to enhance the very essence of young sporty and dynamic men looking for an urban style fragrance.
Plinsky inspired by American lifestyle and skateboard street style to escape from a conventional and heavy daily routine.
Plinsky is an Italian lifestyle clothing and accessories brand born in 2014. the brand takes its name from the famous character of Jena Plissken played by Kurt Russell in the film “1997: Escape from new york”. the inspiration comes from the world of skateboarding, surfing, and garage music. everything is mixed to propose collections that revisit the typical American iconography linked to street style in a vintage key.
Since 2018 Plinsky is also present with a line of 2 surprising, dynamic, and decidedly unconventional men’s fragrances, distributed by Sifarma globally.
Morris, refined benchmarks of the most successful fragrances of the market at affordable price.
Made in Italy in Morris certified plant, with highest production quality standards.
The brand was born in the late 70s from a solid men sartorial tradition. Basile plays an important role in the more recent history of Italian fashion a he sensed its potential, encouraged talents and elaborated strategies that contributed to making “made in Italy” the importance it has today.
Wearing Basile or its accessories represents a choice of sobriety and coherence of style. Besides this aspect, Basile is still a dynamic brand that does not limit itself to its history, it keeps reshaping its offer, trying to accurately follow an idea of “life style”. That is also visible in the fragrances range.
Mariella Burani’s ideal woman is a luxurious gipsy She’s free, creative, cheerful and charming she’s luxurious as she wears furs, velvet and lace details. Floral prints are a signature element for Burani’s identity conveying a glamourous and romantic spirit which recalls the 30s. All these elements gave light to Mariella Burani’s collection. The famous fashion photographer Peter Lindbergh was then able to capture Burani’s spirit in his ad campaigns. The same spirit is central in Burani’s fragrances.