• Our history

    30 years of great successes

Sifarma has been operating in the aesthetic and dermatological sector for more than 30 years. We work in partnership with our clients and share the same goals: the health and well-being of the consumer.

SIFARMA is a constantly evolving company

Sifarma’s strong points (key points)are:

  • Customer-oriented service. Customized to suit the client’s needs. The streamlined structure allows the company to structure different ranges and services by channel and (depending on the channel and ) type of client.
  • Accessible commercial terms. Our commercial terms can be adapted according to the client type, in consideration to the potential..
  • Training. We have a training center at our headquarters as well as a network of trainers in the field. We organize training events periodically on our products and on topics of general interest related to the world of aesthetics and beauty. To stay close to our clients so that together with them, we can achieve our goal.

The key of our success

The key to Sifarma’s success and trend is the pursuit of a strong niche strategy as well as a competence acquired day by day in the various distribution channels. The goal in each distribution channel is to provide answers to the needs and well-being of consumers, thanks to a broad portfolio of products.

Beauty centers
and Spas

Pharmacies

Profumerie

Dermatologists
and Aesthetic Doctors

Discover our history

  • 1989

    The birth

    Sifarma was founded in 1989 by the Berchi family, a family of pharmacists that started its distribution activity by managing pharmaceutical products through distribution agreements.

  • 1990

    Pier Augè

    The distribution of French cosmetic products on the Italian territory of the Pier Augè brand starts

    1990

  • 1995

    Decléor

    After a few years, Decléor is added to the portfolio, a brand which is part of the multinational Group L’Oréal.

  • 1998

    Canova

    Sifarma acquires Canova, a dermo-cosmetic range with products prescribed by dermatologists.

    1998

  • 1999

    Dermatrophine

    The range expands in 1999 with the acquisition of Dermatrophine brand, a cosmetic company part of the pharmaceutical group Fidia, with which Sifarma enters the selective perfumery channel.

  • 2004

    Payot

    The Spanish group Puig entrusts the distribution of Payot to Sifarma. This enriches the perfumery channel with another prestigious brand.

    2004

  • 2005

    Pergam

    Sifarma acquires Pergam , another brand of dermo-cosmetic products, also distributed in pharmacies and prescribed by dermatologists.

  • 2009

    Marbert

    Sifarma signs a licensing agreement with the cosmetic range Marbert, a German company of the Straub group, widely distributed and known in perfumeries.

    2009

  • 2014

    OPI

    The latest arrival, in January 2014, is OPI, an American brand that is part of Coty, a leader in nail and hand care.

  • 2015

    Dermatrophine PRO

    National preview of Dermatrophine PRO, not the usual PROduct. Product availability and national launch: September 2015

    2015

  • 2018

    Plinsky and Frankie Garage

    Since 2018 Plinsky and Frankie Garage are present with 4 lines surprising, dynamic and decidedly unconventional men’s fragrances, distributed by Sifarma globally

  • 2020

    Enrico Coveri

    From July 2020 Sifarma acquired the license for the worldwide production and distribution of Enrico Coveri fragrances with the aim of strengthening the presence of the historic franchises in the global market and renewing the proposal with innovative and modern launches.

    2020

  • 2020

    Morris

    From 2020 Sifarma is global distributor of the historical italian fragrance brand Morris.

  • 2022

    Burani and Basile

    Licensing contracts are signed for the brand Burani and Basile

    2022

  • 2023

    Morris

    From distributor, Sifarma acquires the perfume brand Morris.