{"id":6402,"date":"2016-09-21T14:50:26","date_gmt":"2016-09-21T14:50:26","guid":{"rendered":"http:\/\/sifarma.it\/who-we-are\/"},"modified":"2026-05-18T10:03:33","modified_gmt":"2026-05-18T10:03:33","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/sifarma.it\/en\/who-we-are\/","title":{"rendered":"WHO WE ARE"},"content":{"rendered":"

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\n\t\t\t[vc_empty_space height=”11″][vc_column_text css=””]<\/p>\n

WHO WE ARE<\/span><\/h3>\n

[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column_inner][vc_column_inner offset=”vc_col-md-9″][vc_column_text css=””] For over 35 years, Sifarma has supported professionals in the aesthetic and dermatological sectors, offering specialist expertise and a full range of personalized services. Founded in 1990, the company celebrated its 35th anniversary in July 2025, reflecting on the challenges, successes, and milestones achieved along the way.
\nThe company has always believed in strong and long-lasting partnerships, focused on a shared goal: promoting health, well-being, and the satisfaction of the end consumer.
\n<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1762505191646{padding-top: 113px !important;padding-bottom: 111px !important;background-color: #FFFBE4 !important;}”][vc_column css_animation=”none” css=”.vc_custom_1762504971975{padding-top: 0px !important;}”]

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\n\t\t\tWHAT WE ARE DOING?<\/span>\n\t\t<\/h2>\n\t\t<\/div>[vc_empty_space height=”100px”][vc_row_inner css=”.vc_custom_1764351157964{margin-right: 20px !important;margin-bottom: 30px !important;margin-left: 20px !important;}”][vc_column_inner width=”1\/2″]
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\n \n <\/i> <\/span>\n <\/div>\n
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\n\t\t\t \t Customer-oriented service\t\t\t <\/h4>\n\t \t\t <\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]Thanks to an agile structure, Sifarma tailors its offers and services to the specific needs of each client, adapting them according to different channels and distribution models. The goal is to provide customized solutions that generate tangible value and strengthen long-term relationships. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1764351177444{margin-right: 20px !important;margin-bottom: 30px !important;margin-left: 20px !important;}”][vc_column_inner width=”1\/2″]
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\n \n <\/i> <\/span>\n <\/div>\n
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\n\t\t\t \t Accessible commercial conditions\t\t\t <\/h4>\n\t \t\t <\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]Sifarma offers flexible commercial conditions tailored to different types of clients and their specific potential. This approach enables the development of long-lasting and sustainable collaborations, creating mutual value. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1764351188855{margin-right: 20px !important;margin-bottom: 30px !important;margin-left: 20px !important;}”][vc_column_inner width=”1\/2″]
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\n\t\t\t \t Training\t\t\t <\/h4>\n\t \t\t <\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]
\nAt our Milan headquarters, the Sifarma Academy is active as a dedicated training center offering both theoretical and practical courses across all brands in the portfolio. Trainers develop and deliver educational programs covering different product categories, while on the field a network of beauty consultants and beauty coaches supports clients through demonstrations, ongoing training, in-store sell-out days, product presentation events, and continuous updates. In this way, Sifarma ensures constant support and contributes to the professional growth of its partners.
\n<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1763113915681{padding-top: 101px !important;padding-bottom: 111px !important;background-color: #005373 !important;}”][vc_column css=”.vc_custom_1763110800952{padding-top: 0px !important;}”][vc_row_inner row_content_width=”grid”][vc_column_inner offset=”vc_col-md-3″]
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The key to success<\/span><\/h3>\n

[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column_inner][vc_column_inner offset=”vc_col-md-9″][vc_column_text css=””]Sifarma\u2019s success stems from a targeted strategy and the expertise built daily across different distribution channels. In every sector, the goal is to meet consumer needs and promote their well-being through a wide and diversified portfolio of high-quality products. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1474293257778{padding-top: 112px !important;}”][vc_column][vc_column_text css=””]<\/p>\n

Our history<\/h3>\n

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\n\t\t\t \t 1989 \u2013 The foundation\t\t\t <\/h4>\n\t \t\t

Sifarma was founded in 1989 by the Berchi family, a father and his pharmacist sons, and began its distribution activity by dealing with pharmaceutical products under a sales concession model.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][vc_column width=”1\/4″ offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 1990-2023 - PIER AUG\u00c8\t\t\t <\/h4>\n\t \t\t

Sifarma takes on the distribution in Italy of the French cosmetics brand Pier Aug\u00e9.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][vc_column width=”1\/4″ offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 1995-2014 - DECL\u00c9OR\t\t\t <\/h4>\n\t \t\t

A few years later, Decl\u00e9or was added to the portfolio, a brand now part of the multinational L\u2019Or\u00e9al group.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1474293257778{padding-top: 112px !important;}”][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 1998 - CANOVA\t\t\t <\/h4>\n\t \t\t

Sifarma acquires Canova, a dermocosmetic line intended for treatments prescribed by dermatologists.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 1999 - DERMATROPHINE\t\t\t <\/h4>\n\t \t\t

The portfolio expanded in 1999 with the acquisition of the Dermatrophine brand, a cosmetics company belonging to the pharmaceutical group Fidia, through which Sifarma entered the selective perfumery channel.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2004 - PAYOT\t\t\t <\/h4>\n\t \t\t

The Spanish group Puig entrusted Sifarma with the distribution of Payot. This further enriched the perfumery channel with another prestigious brand.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1474293257778{padding-top: 112px !important;}”][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2005-2020 - PERGAM\t\t\t <\/h4>\n\t \t\t

Sifarma expands its portfolio with Pergam, a dermocosmetic line designed for use under dermatological prescription and distributed in pharmacies.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2009-2025 - MARBERT\t\t\t <\/h4>\n\t \t\t

Sifarma acquires the distribution rights for Marbert, a German cosmetics brand from the Straub group, well known and widely distributed in the perfumery channel.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2014 - OPI\t\t\t <\/h4>\n\t \t\t

In January 2014, Sifarma began distributing OPI, an American brand owned by Coty and a leader in nail and hand care.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1474293257778{padding-top: 112px !important;}”][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2015 - DERMATROPHINE PRO\t\t\t <\/h4>\n\t \t\t

Sifarma launches its new proprietary line Dermatrophine PRO, \u201cnot just another product,\u201d dedicated exclusively to the professional channel, with distribution in the Italian market starting in September 2015.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2018 - PLINSKY & FRANKIE GARAGE\t\t\t <\/h4>\n\t \t\t

Since 2018, the Plinsky and Frankie Garage lines have been part of Sifarma\u2019s fragrance portfolio under exclusive license for global production and distribution.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][vc_column offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2020 - ENRICO COVERI\t\t\t <\/h4>\n\t \t\t

Since 2020, Sifarma has held the license for the worldwide production and distribution of Enrico Coveri fragrances, with the aim of strengthening the presence of this historic franchise in the global market and enriching it with modern and innovative proposals.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”70″][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1474293257778{padding-top: 112px !important;}”][vc_column width=”1\/3″ offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2020 & 2023 - MORRIS\t\t\t <\/h4>\n\t \t\t

Since 2020, Sifarma has been the worldwide distributor of the historic Italian fragrance brand Morris. In 2023, Sifarma acquired the Morris brand, introducing trend-driven launches.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”200″][\/vc_column][vc_column width=”1\/3″ offset=”vc_col-lg-4 vc_col-md-12″]

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\n\t\t\t \t 2022 - BASILE & BURANI\t\t\t <\/h4>\n\t \t\t

In 2022, Sifarma signed licensing agreements for the fragrances of the Basile and Burani brands, expanding its portfolio in the perfumery sector.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”200″][\/vc_column][vc_column width=”1\/3″]

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\n\t\t\t \t 2024 - GUINOT, MARY COHR & MASTERS COLORS\t\t\t <\/h4>\n\t \t\t

Since October 2024, Sifarma has obtained the distribution rights for Italy of the French brands Guinot, Mary Cohr, and Masters of Colors, strengthening its presence in the professional channel.<\/p>\n\t\t <\/div>\n<\/div><\/div><\/div>[vc_empty_space height=”200px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1474461357888{padding-top: 101px !important;padding-bottom: 111px !important;background-color: #25abd1 !important;}”][vc_column css=”.vc_custom_1763110800952{padding-top: 0px !important;}”][vc_row_inner row_content_width=”grid”][vc_column_inner offset=”vc_col-md-3″][\/vc_column_inner][vc_column_inner offset=”vc_col-md-9″][vc_column_text css=””] For over 35 years, Sifarma has supported professionals in the aesthetic and dermatological sectors, offering specialist expertise and a full range of personalized services. Founded in 1990, the company celebrated its 35th anniversary in July 2025, reflecting on the challenges, successes, and milestones achieved along the way. The company has always believed in strong and long-lasting partnerships, focused on a shared goal: promoting health, well-being, and the satisfaction of the end consumer. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1762505191646{padding-top: 113px !important;padding-bottom: 111px !important;background-color: #FFFBE4 !important;}”][vc_column css_animation=”none” css=”.vc_custom_1762504971975{padding-top: 0px !important;}”][vc_empty_space height=”100px”][vc_row_inner css=”.vc_custom_1764351157964{margin-right: 20px !important;margin-bottom: 30px !important;margin-left: 20px !important;}”][vc_column_inner width=”1\/2″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]Thanks to an agile structure, Sifarma tailors its offers and services to the specific needs of each client, adapting them according to different channels and distribution models. The goal is to provide customized solutions that generate tangible value and strengthen long-term […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-6402","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sifarma.it\/en\/wp-json\/wp\/v2\/pages\/6402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sifarma.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sifarma.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sifarma.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sifarma.it\/en\/wp-json\/wp\/v2\/comments?post=6402"}],"version-history":[{"count":6,"href":"https:\/\/sifarma.it\/en\/wp-json\/wp\/v2\/pages\/6402\/revisions"}],"predecessor-version":[{"id":6482,"href":"https:\/\/sifarma.it\/en\/wp-json\/wp\/v2\/pages\/6402\/revisions\/6482"}],"wp:attachment":[{"href":"https:\/\/sifarma.it\/en\/wp-json\/wp\/v2\/media?parent=6402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}